Hero’s Journey Content: The story behind the name.

Wondering where our studio name came from?

The “hero’s journey” is an archetypal story structure you may recognize from contemporary movies like Star Wars and The Matrix:

An ordinary person receives a call to adventure. They refuse at first, then meet a mentor who helps them cross the threshold. (Think: Obi Wan Kenobi, Morpheus.) The hero is thwarted by enemies and other challenges, but finally emerges victorious with boons they can bestow on others. (Like, you know, saving the world.)

We believe that like the hero in the hero’s journey, even complex brands have fascinating stories that deserve to be told. Yes: your brand was once an unlikely hero that heeded the call to adventure—and it’s overcome major challenges to be able to share its goodness with the world.