If you want to get the most out of your content, you need to know your KPIs from your CTAs. FUNNEL You cram a lot of people into the top of the funnel, and only a few come out the bottom to become customers. Somehow this is considered a good thing. CUSTOMER JOURNEY A romanticization… Read more »
In today’s climate of clickbait and fake news, your audience is craving reliable, credible content. When I started out, freelancing mostly on the journalism side, every article I turned in would be thoroughly checked by an in-house fact checker. That person would call my sources to verify their quotes, validate the stats and facts against… Read more »
Is your brand not landing the kind of coverage you’d like? It could be because you’re not looking at your PR pitches through a journalist’s eyes. Sign up for HARO, then check out these tips from a content studio founder who’s been on both sides of the table.