Content Strategy

INFOGRAPHIC: 8 Ways to Justify Your Content Budget During COVID-19

You know that trashing your content plan is a bad idea—but your boss or your clients may not. If you’re looking for ways to justify your content programs and budgets during the coronavirus crisis, here are eight ideas you can share. These are direct downloads; there’s no form to fill out.

The Best Email Sign-Offs During Covid-19 (& the Worst)

I usually sign off my marketing emails with “Cheers,” but that suddenly seems mildly inappropriate given the coronavirus situation. So how do you sign off your marketing emails in a way that fits your brand—but still shows that you’re aware of what’s going on out there for your customers? Here’s a chart with 30+ options…

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3 Little-Known Ways to Repurpose Content

You know that repurposing your content lets you squeeze more value out of your existing content assets—and that even in the best of times, recycling content is a budget-friendly way to reach more prospects. But what few marketing pros know is that there are more ways to repurpose content beyond chunking down a long piece…

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With These Content Metrics, Less Can Be More

In content marketing writing, we’re always wanting more, more, more. More content. More clicks. More engagement. More subscribers. But trying to max out on every content metric can hurt your business. Self magazine cut the amount of content it publishes on its website in half, starting with eliminating “social news writing aimed solely at generating…

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Should You Curate Content on Social Media?

You’ve probably read that you should curate interesting content from others on social instead of having all your posts be about “me, me, me.” Well, I’m not one to believe everything I hear online—especially since there are so many self-styled “content gurus” out there who don’t know what they’re talking about—so I tested this advice…

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A Journalist’s Secrets for Getting More Press Coverage

Is your brand not landing the kind of coverage you’d like? It could be because you’re not looking at your PR pitches through a journalist’s eyes. Sign up for HARO, then check out these tips from a content marketing writer who’s been on both sides of the table.