Content Writing

What’s Not There: How to Use Space the RIGHT Way in Your Content

When we think of written content, we think about what is there: the copy itself. But what’s not there in your content—in other words, the white space that breaks it up—also has a huge impact on meaning, readability, SEO, and results. Here are a journalist’s best practices for creating just the right breaks in your…

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15 Key Questions to Ask in a Case Study Interview

Got a case study on your to-do list? To create a case study that converts, it’s crucial that you ask your customer the right questions—otherwise you’ll end up with 1,000 words of sales talk and unconvincing fluff. (“Company X is great! Rah rah rah!”) My team and I recently created a compelling case study that earned…

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Beyond the Content Idea: 6 Real Elements of Content That Converts

Good writers know that there’s more to captivating an audience than coming up with a killer content topic. Anyone can come up with an idea, but it’s what you do with that idea once you have it that makes all the difference. Ready to earn more attention with your content? These elements have been repurposed…

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Not All Good Writers Are Good Writers (+ What to Do About It)

Before I launched Hero’s Journey Content this year, I spent 22 years writing magazine articles, books, and content on a freelance basis. Now I’m in the editor’s seat, testing out writers to make sure we onboard the very best talent. We typically give a writer one or two small assignments to see how they fare before adding…

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Top Content Marketing Terms—Explained

If you want to get the most out of your content, you need to know your KPIs from your CTAs. FUNNEL You cram a lot of people into the top of the funnel, and only a few come out the bottom to become customers. Somehow this is considered a good thing. CUSTOMER JOURNEY A romanticization…

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Are You Fact Checking Your Branded Content? Why You Should + 4 Ways

In today’s climate of clickbait and fake news, your audience is craving reliable, credible content. When I started out, freelancing mostly on the journalism side, every article I turned in would be thoroughly checked by an in-house fact checker. That person would call my sources to verify their quotes, validate the stats and facts against…

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