Journalism

Beyond the Content Idea: 6 Real Elements of Content That Converts

Good writers know that there’s more to captivating an audience than coming up with a killer content topic. Anyone can come up with an idea, but it’s what you do with that idea once you have it that makes all the difference. Ready to earn more attention with your content? These elements have been repurposed…

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Are You Fact Checking Your Branded Content? Why You Should + 4 Ways

In today’s climate of clickbait and fake news, your audience is craving reliable, credible content. When I started out, freelancing mostly on the journalism side, every article I turned in would be thoroughly checked by an in-house fact checker. That person would call my sources to verify their quotes, validate the stats and facts against…

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A Journalist’s Secrets for Getting More Press Coverage

Is your brand not landing the kind of coverage you’d like? It could be because you’re not looking at your PR pitches through a journalist’s eyes. Sign up for HARO, then check out these tips from a content studio founder who’s been on both sides of the table.