Got a case study on your to-do list? To create a case study that converts, it’s crucial that you ask your customer the right questions—otherwise you’ll end up with 1,000 words of sales talk and unconvincing fluff. (“Company X is great! Rah rah rah!”)
My team and I recently created a compelling casestudy that earned our client a lot of kudos, and we pulled together a list of the interview questions we routinely ask to create tension-filled, reader-grabbing casestudies like that one. (Want a free PDF copy of this list? Download it here…no form to fill out, just click and grab!)
Good writers know that there’s more to captivating an audience than coming up with a killer content topic. Anyone can come up with an idea, but it’s what you do with that idea once you have it that makes all the difference.
Ready to earn more attention with your content? These elements have been repurposed from journalism best practices to bring authority, trustworthiness, and relevance to your content.