In today’s climate of clickbait and fake news, your audience is craving reliable, credible content.
When I started out, freelancing mostly on the journalism side, every article I turned in would be thoroughly checked by an in-house fact checker. That person would call my sources to verify their quotes, validate the stats and facts against the backup materials I sent them, and make sure the copy was as clean as can be.
Of course, most businesses don’t have the luxury of an in-house fact checker. So what to do when you want to be sure to get it right?