Wondering if you could train your content team? The answer is yes. Here’s why.
5 Reasons to Train Your Content Team
These are the top ways you’ll benefit when you train your team in content best practices, journalism techniques, brand style, and more:
- You stay up to date with best practices.
- You create more authoritative content.
- Your freelancers stay on brand.
- You save money.
- You save time.
Let’s dive into the details below. And if you’d like to conduct your own training, grab a free copy of our new report How to Train Your Content Team: 7 Key Training Topics + How to Teach Them.
You can also download an infographic of these 5 Reasons to Train Your Content Team here…there’s no form to fill out for either of these…just click and go!
1. You stay up to date with best practices.
Are your content producers all up to speed with the latest news in content writing? Not many people have the time to pursue continuing education on their own; taking charge of training your team will keep them current on new best practices and trends in the fast-changing world of headlines, SEO, CTAs, and more.
2. You create more authoritative content.
Some content best practices stay the same…but they’re little known. Breaking a long-held content standard—for example, best practices around research or interviewing—can come back to haunt you in the form of surface-level, unreliable content. Many content writers are unaware of these principles since they’re rooted in journalism, but you can teach them.
3. Your freelancers stay on brand.
If you have a stable of freelance content producers, they likely work for multiple clients at the same time. Training them not only helps them do better work for all their clients (great for them), but it also keeps your brand voice and standards top-of-mind (great for you).
4. You save money.
Is there a bigger waste of money than having to redo bad content? If there is, it would be failing to get the most out of the content you’re paying for. A good training program will help your team create better content the first time around—and will teach them to spot opportunities to repurpose content, too.
5. You save time.
Two time sucks you don’t need: doing heavy edits and hand-holding each writer individually when they run into problems. Training the entire team up front, and then re-upping their knowledge with regular refresher courses, will delete these problems from your life.
Check out our content team training services…or conduct your own training with tips from our new report How to Train Your Content Team: 7 Key Training Topics + How to Teach Them.