INFOGRAPHIC: 8 Ways to Justify Your Content Budget During COVID-19

You know that trashing your content plan is a bad idea—but your boss or your clients may not. If you’re looking for ways to justify your content budget and programs during the coronavirus crisis, here are eight ideas you can share.

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infographic to justify your content budget during COVID19

8 TALKING POINTS TO JUSTIFY YOUR CONTENT BUDGET DURING COVID-19

HISTORY IS ON YOUR SIDE

Businesses that launched successful brands or products during a crisis: GE, Disney, Apply, IBM, Burger King.

CUTTING CONTENT = SELF-FULFILLING PROPHECY

“No one’s buying/visiting/subscribing, so good thing we cut our content budget.”

PANIC IS A CEREAL KILLER

The cereal brand Post retrenched during the Great Depression; Kellogg doubled advertising and came out on top. They’re still there.

YOU HAVE LESS COMPETITION NOW

When everyone else is on the content sidelines, you have a clear shot at the goal.

CONTENT IS A LONG GAME

Brand loyalty takes time. What happens when you finally have that coveted audience of advocates…and you stop providing content?

THE STATS ARE STILL TRUE

Conversion rates 6x higher for content adopters. Content gets 3x more leads per dollar spent than paid search ads.

THE BEGINNING MATTERS, TOO

If customers can’t buy now, why market to them? Because content touches ALL stages of the buyer’s journey, not just the end.

THIS, TOO, SHALL PASS

Where do you want to be when all this is over? We don’t know what the market will look like…but we know for sure we want to be a part of it.


Need help with your content?

We create engaging, relevant content—and develop content marketing strategy—for clients like Best Buy Health, Prevention magazine, Domtar Paper, CVS, and Intel. Email us at hello@herosjourneycontent.com or call/text 919-446-7667 to learn how we can work together.